Hello again,Today I would like to bring to attention the brilliant advertising minds at Taco Bell, who have found a way to get past all the noise on social media and build their brand image through humor. Taco Bell is the world's biggest Mexican fast food chain, and one of the most recognized brand's among fast food competitors. So while raising awareness would be nice, Taco Bell has found a way to comedic use Social Media (especially Twitter) to get people turning their tweets viral. While other companies continue to push their tweets and promotions onto consumers, Taco Bell simply creates funny tweets and then lets the Social Media universe handle the rest. By really listening to consumers Taco Bell has been able to crank out some of the funniest tweets I have ever seen, and content that continues live on by being passed around from one consumer to another.
Below are some of the best examples I have seen:
In closing, Taco Bell knows how Social Media and they know they personality of their brand. This kind of advertising would not work for every brand, but it works for Taco Bell and they are very good at it. By using Social Media companies can communicate with consumers in an instant, and it can be used however your company sees fit. Taco Bell decided to use it to add to the legend of the brand, and I believe it has paid off.
Until Next Time,
Andrew
Sources:
http://www.buzzfeed.com/daves4/the-best-of-taco-bells-twitter
https://twitter.com/TacoBell
