Hello again,Today I would like to discuss an individual that was scheduled to talk with our class but unfortunately we never had a chance to meet him. His name is Earl Cox and he is currently the Partner and Chief Strategy Officer at the Martin Agency in Richmond, Virginia. He is a graduate of both Virginia Tech and University of Virginia.
The Martin Agency was founded in 1965 as a small advertising agency. Now it has grown to be one of the biggest advertising firms in the country. In 2010, Martin Agency was named Advertising Age's "US Agency of the Year". Below I have a few questions I have liked to ask Mr. Cox:
1. Strategic issue the
company/brand is currently facing: How do you attempt to gain new clients in similar industries without conflicting with existing clients? EX: Bringing in a new food client, while you currently work with Kraft Foods
2. Current consumer/customer perceptions
of the company/brand: An Award Winning Agency that is capable of managing both a successful big budget or smaller budget advertising campaign.
3. Specific, current event
question based on the insights you discover: How much can you tell us about the upcoming Oreo Superbowl campaign? Is there something special you hope to accomplish with this advertising campaign.
So even though I was unable to meet Mr. Cox I was still happy to learn about his success and the
success of The Martin Agency. I hope you enjoyed it also.
Until Next Time,
Andrew Haug
Sources:
https://secure.hosting.vt.edu/www.marketing.pamplin.vt.edu/bio.php?page=ecox
http://adage.com/article/agency-news/martin-agency-tasked-handle-u-s-creative-ideas-oreo/238526/
http://www.martinagency.com/client
No comments:
Post a Comment