The New Trend...Advertising At Individuals

Hello World,

Today I would like to talk about a recent trend I have noticed in advertising. Rather than advertising a product for the benefits or showing one person using the product, companies now try to appeal to everyone by showing a different individuals engaging with the product.  To further explain this new trend I have included a few examples:

Windows Phone:



- This commercial starts off with the opening sentence "We are not for everybody", then continues to list its for the food lover, movie lover, road tripper, etc. Showing by the end, that the phone basically is for everyone.

Google Tablet:



- This commercial ends with the phrase, "For Everyone" after showing a montage of all the different people that might be interested in purchasing the product.

Dr. Dre Beats Headphones:



- This commercial does not necessary state that it is for everyone, however by the end of the commercial you see pro athletes, rappers, dancers, rock stars, pop stars, and average people. This helps paint a mental picture that these headphones can be worn by anyone and good for any type of music. 

Overall, I wanted to show that companies have begun changing the way they advertise to the public. By showing a wide range of different consumers in a commercial the company has a better chance of grabbing your attention than simply showing one person using a product. While one person in the commercial may not appeal to you, there will probably be two or three others that remind you of either yourself, someone you admire, or someone you would see yourself becoming friends with. By offering this extra personalities in the commercials, companies utilize the ability to appeal to you emotionally as well as showing you there new product they are offering.

In the end, not everyone company is advertising like this. I am just saying that more and more companies are adopting this approach, and I expect this to continue in the upcoming years. For all I know this might be a trend and fad out, or it might be here to stay.

Until next time,

Andrew Haug