Tonight I would like to bring up an important issue happening in homes all across America; WASTED MACARONI USED ON ART! While kids all over the World are going hungry, we are using perfectly good macaroni for art work rather than food.
While this sounds like an huge exaggeration, the marketing geniuses at Kraft have taken this idea and made it real. Kraft is currently celebrating its 75th birthday this year, and along with its clever commercials involving children getting back at there parents, as the Officer Dan commercial seen below, they are also starting up a Social Marketing Campaign with Feeding America.
Officer Dan:
Using clever commercials, social media, and the website www.dinnernotart.com/#home Kraft has created awareness about a new app available for I-Pads and desktop computers. This App allows you to create macaroni art on your computer so you do not have to waste good boxes of Mac n Cheese. Also for every picture submitted, 10 real noodles will be donated to Feeding America. As of today over 12,609,690 noodles have been donated by Kraft. Here is an example of a picture from the app:
Using this App, Kraft is creating a Social Marketing Campaign in which consumers feel good about donating without having to actually donate money. All consumers need to do is draw a picture and Kraft does the rest. From Kraft's point of view, consumer will share good word of mouth about what Kraft is doing, and how great their app is. Overall, this is a brilliant marketing campaign and I am hoping it will really take off for Kraft in the next couple of months. Finally before I saw goodbye, here is one more funny Kraft commercial to go along with the "Dinner Not Art Campaign".
Goodbye World, I will be in touch soon
-Andrew
Sources:
http://www.dinnernotart.com/#home
http://www.adweek.com/adfreak/kraft-kids-stop-wasting-those-noodles-macaroni-art-141806
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