What is this blog about?

A blog dedicated to finding the good, the bad, and the ugly of television commercials.

Tuesday, September 18, 2012

This is SportsCenter!

If you watch any sports, or even have basic cable I am sure that you aware of the sports news program called "SportsCenter" which is a staple on the network of ESPN. Now if you take a minute, aside from Internet websites, can you name 3 other sports highlight shows???
                                                   
1) Fox Sports Show       
2) No Idea
3) No Clue 


-Don't worry the average person can not, I am sure that I can not even think of one other sports highlight show on basic cable.


Now how did SportsCenter come to such a monopoly on sports highlights. I often find myself complaining that SportsCenter does not show enough highlights and it has become too much expert opinions, yet every morning I still find myself watching. I know that every guy reading this can agree with me; that they have laid in bed one morning and watched nothing but SportsCenter despite having seen the same highlights 3 times already.

So why do we love SportsCenter so much???


In my opinion SportsCenter by using its commercials, original Sports anchors with unique personalities, and offering a constant product of sports highlights finishing each episode with everyone's favorite Top 10 plays section they have built a valuable brand.

This is where the genius of "This is SportsCenter" comes in. Using SportsCenter anchors mixing with Sports icons, the commercial show a comedic view into life at the ESPN headquarters. By using these commercials, ESPN headquarters is portrayed as a fantasy land, where celebrities, sports stars, and ESPN staff all hangout  in an environment similar to high school. In a way, the commercials remind me of ESPN headquarters as a magical place similar to what Willie Wonka's factory is to chocolate.

So in honor of the "This is SportsCenter" commercial campaign that I believe helped SportsCenter eliminate all other sports highlight shows I have listed my Top 10 below:



10) Tiger Woods & Stuart Scott - Classic; one of the first commercials back in 1994.



9) Lance Armstrong & Dan Patrick
 - Power goes out, but Lance doesn't stop...



8) Mark McGwire & Assorted Sports Anchors - Y2K is coming.


7) David Ortiz, Jorge Posada, & Stan Verrett - Wally is not what you think!


6) Lebron James & Scott Van Pelt - King's Chair.


5) Paul Pierce, Ray Allen, Kevin Garnett, & Stuart Scott - Boston 3 Party.


4) Ladainian Tomlinson & Steve Levy - None of this mail is mine.


3) Dwight Howard & Hannah Storm - You were lucky Superman was so close.


2) Dwayne Wade & Neil Everett - Add some more defenders.


1) John Clatyon & Stan Verrett - Bringing the commercials to a new level


Hope you enjoyed these commercials and now understand why SportsCenter is the industry leader in sports highlights.

-Andrew

Sources:

www.youtube.com

http://www.coastalfans.com/wp-content/uploads/2011/11/top-10.jpg

http://upload.wikimedia.org/wikipedia/en/d/db/SportsCenter_logo.png

http://www.goodlogo.com/images/logos/espn_logo_3299.gif



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