The First Post

Since this a blog dedicated to analyzing television commercials, I thought why not start the first blog post with a little research of the industry and money dedicated to television advertising. Everyone knows that it cost millions to run a commercial during the Super Bowl, but did you realize that it cost over 3.5 million dollars for a 30 second ad last year? That is more than many of us will earn in our whole lives of working, and spent just to get your companies name out there.

Below is the average cost of television ads over the last 10 years.



It is said that the average American watches over 4 hours of television a day. So what do you really get for advertising on television, can you reach the consumer in that short 30 second commercial?

Here is a snapshot of average advertising costs in the United States:



In this day and age, your commercial must stand out. Companies do this in many different ways working to use their medium across the television to create an emotional bond with the consumer watching the advertisement. Of these emotional ties, my personal favorite and seems to be the fastest growing appeal of targeting consumers is humor. Companies are now heavy depending on the consumer having a sense of humor, and using it as a way to make your commercial stand out from others.

As the year goes on I will look into all sorts of commercials and point out what the companies are doing right, wrong, and anything I believe they should do differently in the future. I hope you look forward to reading my opinions, as I will look forward to writing them.

-Andrew Haug

Sources:

http://espn.go.com/nfl/playoffs/2011/story/_/id/7544243/super-bowl-2012-commercials-cost-average-35m

http://articles.businessinsider.com/2011-07-07/tech/30048336_1_ad-spending-online-advertising-ad-business

http://www.tv.com/news/how-much-television-do-you-watch-per-week-24833/

http://i.marketingprofs.com/assets/images/daily-data-point/super-bowl-ad-rates-and-spending-kantarmedia.jpg